Web Performance Consulting: Professional analysis and individual recommendations

The effort required to optimize website load times depends on the scope of the website to be optimized (number of sub-pages and page types), on the respective degree of optimization at the start of the project and also on the desired target status.

Before starting the detailed specification of the optimization measures, a well-documented initial measurement of the website load time, the Google PageSpeed Score and the Core Web Vitals is created.

This makes it easy to carry out new site measurements during the optimization process and also at the end and to show the success of the measures transparently.

It is also advisable to set up a monitoring and reporting dashboard that uses automatic alerts to provide information on the change status of the most important KPIs.

In addition to synthetic tests, performance monitoring should also measure the end user experience using Real User Monitoring (RUM). A RUM tool measures the real user experience with the website, which can lead to a direct improvement in the conversion rate.

Regardless of the content management system (CMS) used, performance optimization can be carried out for all websites. These can be, for example, the popular CMS WordPress, Drupal, Adobe Experience Manager, Joomla, Craft or TYPO3, as well as the leading eCommerce systems such as WooCommerce, Shopify or Magento.

Very few CMSs are already so fast by default that the loading time could not be shortened further.

Consulting and optimization within a project often take place in agile Scrum teams. Ticket systems such as Atlassian Jira (also in conjunction with Confluence), Redmine, Mantis or Bugzilla are usually used.

I am also happy to train the implementing development team using practical examples to optimize the website in question. Such coaching can be carried out both remotely and on-site in the DACH region.

The typical contact persons in companies and agencies are chief technical officers (CTO), product managers, marketing managers and marketing managers, search engine optimizers and web developers (especially front-end developers).