Web Performance Blog

Why the 75th percentile is crucial for your Core Web Vitals Fast loading times and a good user experience are crucial for the success of

The Google PageSpeed Score has become a frequently discussed topic when it comes to the loading speed of websites. Website operators often view this score

The Cost of Doing Nothing (CODN): Why slow websites cost sales Companies invest large budgets in online marketing – but lose potential sales every day

When speed becomes brand perception In the digital economy, performance is no longer an IT issue – it is a brand strategy.According to the new

Machine intelligence meets web performance In the age of digital transformation, the influence of web performance is no longer limited to search engine optimization (SEO).

In the modern digitalized business world, the customer journey plays a central role. It reflects the entire process that a customer goes through – from

By the end of this blog post, you will have a comprehensive understanding of the concept of speculative loading and how the Speculation Rules API

Redirects are indispensable in the structure of almost every website. Whether moving content, switching to HTTPS or migrating to a new domain, 301 redirects play

Increasing rendering performance through the use of CSS The rendering performance of a website plays a decisive role in the conversion of HTML code into

What is web performance monitoring? Web performance monitoring measures and monitors the performance of a website. Monitoring helps to identify line problems and solve these

What is the Largest Contentful Paint (LCP)? The LCP is a key figure of the three Core Web Vital Metrics. All metrics evaluate the user

What is Cumulative Layout Shift (CLS)? A low Cumulative Layout Shift (CLS) is crucial for a positive user experience. The CLS key figure refers to

Optimization of Google PageSpeed, Core Web Vitals and loading times for a higher conversion rate: Why a fast loading time is essential for customer loyalty

Update 03/2024 This article was updated in March 2024 after the INP metric became part of the Core Web Vitals and replaced the FID metric.

Unfortunately, the mandatory cookie notices often have a negative impact on website performance and user experience. This is particularly evident in the Google PageSpeed analysis.

Achieving a good Google PageSpeed Score (Mobile: >= 90) can sometimes be challenging. It is often very difficult, especially due to the integration of many

The problem The integration of Google Maps unfortunately causes many requests, as you can see in the following illustration from the webpagetest.org tool: The standard

During load time and Google PageSpeed Score optimization, the following problem occurs from time to time: The file “jquery.js” blocks the rendering of the page